Abandoned cart recovery is one of the most important yet overlooked strategies for achieving success in eCommerce. Every day, potential customers fill their carts with products and leave without completing the purchase. It can be because of unexpected shipping costs, complicated checkout processes, or bad shopping experience. But the truth is customers abandon their carts more often than we think. And for online merchants, that simply means a lost revenue.

According to the Baymard Institute, the average cart abandonment rate is around 70.1%. This means that 7 out of 10 customers abandon their cart before completing the purchase. Think about that, most of the traffic you worked hard to bring to your app does not convert! Thus recovering abandoned carts is not just important, it’s crucial for business growth.

The reasons behind cart abandonment are not always the same, it depends on various factors including different industries and how their target audience shops. Some people abandon their carts because of high prices, others because of delivery issues, and some just can’t make up their minds, especially in categories like fashion.

Additionally, the device used affects the abandoned cart recovery rate as well. Mobile, desktop, and tablet users act differently during checkout. A mobile app is no doubt the best channel for online shopping. But mobile users tend to abandon their carts more often than desktop users, despite the rise of mobile shopping. It’s surprising since mobile apps have huge potential and provide greater speed, convenience, and a more seamless shopping experience. However, when shoppers abandon carts halfway through, it blocks your app from delivering its true impact. If this issue isn’t addressed, it can significantly affect your conversion rate. That’s why it is so crucial to fix cart abandonment on mobile.

How MageNative Simplifies Abandoned Cart Recovery for Merchants

Let’s be honest – abandoned cart recovery is not easy. Many merchants attempt to manage the abandoned cart process solely through recovery emails, then worry about what to write? When to send? and whether the customer will even open it. Even after all that effort, the open rate is often low, and the customer may never return to complete the purchase. That’s where MageNative, one of the leading e-commerce mobile app builders, comes in with a simpler, smarter solution. Our drag-and-drop mobile app builder helps you skip the email hassle by using an Automated Abandoned Cart Push notification Feature. This feature automatically sends friendly reminders to customers who abandon their carts, helping to recover lost sales, increase the conversion rate, and maximize the effectiveness of mobile app cart abandonment recovery efforts with minimal effort.

Moreover, these push notifications are fully customizable. You can edit the title, message, and timing to fit your brand and audience. Whether you want to send a quick reminder after a few minutes or a detailed message later with a coupon code, it’s entirely your choice. You can also add images to make the notification more attractive.

No need to worry even if you are not comfortable writing the notification message yourself. Our AI mobile app builder has got you covered with its AI Notification generator – Notify Genie. It helps to craft compelling push notifications with minimal prompts. After giving the prompt, you need to select the tone and hit the generate button. It will provide a ready-to-send tailored push notification. It’s a quick and clever way to stay consistent with your abandoned cart recovery strategy, without spending hours figuring out what to say.

Also read: How to send AI Powered Push Notifications with Notify Genie

When it comes to timing, MageNative mobile app builder gives you complete control. You can set the best timing from amongst the predefined time options available or set a custom time according to your choice. These timely abandoned cart reminders reach your customers at the right moment. With this level of control and flexibility provided by MageNative’s ecommerce mobile app builder, it has become easier to recover abandoned carts and increase the overall abandoned cart recovery rate.

FAQ’s

1. What is abandoned cart recovery?

Ans. Abandoned cart recovery refers to a technique that brings back customers who left without making a purchase by reminding them to complete their purchase. This approach helps recover abandoned carts and bring back those lost sales.

2. Is abandoned cart recovery worth it?

Ans. Yes, abandoned cart recovery is totally worth it. It helps you recover lost sales easily without incurring additional expenses on ads.

3. How to avoid mobile shopping cart abandonment?

Ans. To avoid mobile shopping cart abandonment, try to make your app easy to use, simplify the checkout process, and try not to add any surprising high shipping costs.

4. What is the average conversion rate for cart abandonment?

Ans. The average abandoned cart recovery rate generally ranges from 10% to 30%, depending on your strategy and tools. Using push notifications rather than just emails can significantly boost your cart abandonment recovery results.