How MageNative Mobile App Builder Helped Brands Drive Record BFCM Sales

Black Friday Cyber Monday (BFCM) is one of the largest revenue generating periods for Shopify merchants. BFCM success is often determined by how well a brand has prepared its BFCM sales strategy. Over the years, mobile apps powered by MageNative have continuously helped merchants strengthen their BFCM campaigns & improve conversions through a seamless shopping experience. Here’s a detailed look at how these apps made a significant impact.

How BuyFSA Scaled Their BFCM 2024 Sales With MageNative – A Success Story

Client success stories provide one of the most credible means to develop trust in any SaaS business and BuyFSA’s journey is a perfect example of how the right mobile app strategy can transform BFCM sales for Shopify merchants. 

BuyFSA is a fast-growing health and wellness brand. They partnered with MageNative to build their Shopify Mobile App. Through this mobile first BFCM marketing strategy they enhanced their customer experience that dominated Black Friday Cyber Monday.

Total Sales via App During BFCM 2024

The brand generated a total of $75.59K in BFCM sales directly through their mobile app, proving the impact of mobile commerce during peak eCommerce events like black friday cyber monday.

Average Order Value (AOV)

By leveraging MageNative’s recommendation engine, BuyFSA was able to show products tailored to individual shopping habits, encouraging customers to explore more items and significantly increasing the average order value to $245.42, a 4.61% increase YoY.

Orders Generated Through App-Exclusive Deals

App-exclusive deals played a vital role, driving 308 orders. They gave customers a strong reason to shop in the app rather than on the website.

Mobile App Contribution to BFCM Sales

The mobile app led to a 76.72% year-over-year growth in BFCM sales. This underlines the importance of shopping through the app during peak sales events.

Top-Performing Product Category

Out of all product categories made in BuyFSA’s app, Goodies (more specifically – Mom’s Goodies) was the best performer.

Peak Shopping Times

App Traffic and conversions peaked during US shopping hours showcasing the main target base.

Key MageNative Features That Powered the Results

MageNative’s mobile app builder helped BuyFSA create a smooth customer experience during their busiest sales weekend. The main features that contributed to it were:

• Push Notifications: The high open rate indicates that personalized and timely push notifications about flash sales and limited-time offers were effective in engaging customers and driving them back to the app.
• App-Exclusive Deals: These deals drove a significant portion of sales through the app, contributing to the high number of mobile orders.

Top BFCM Trends Shopify Merchants for Higher Conversions

Black Friday Cyber Monday (BFCM) is changing quickly, and in order to increase conversions, Shopify merchants need to keep up with new developments. The biggest Black Friday shopping trends this year have shown an evident shift toward a mobile-first experience, along with hyper-personalization and seamless checkout journeys.

How to Leverage these BFCM Trends

1. Identify Best Products for BFCM Promotion

Leveraging data to identify top-performing products has emerged as a pivotal trend for BFCM 2024. By analyzing user behavior and sales data from your mobile app, you can discover items that are most likely to drive conversions.

2. Craft an Irresistible BFCM Offer

As we approach BFCM 2024, competition is intensifying, your promotional strategy needs to be more than just enticing—it must captivate and convert.

Here’s your checklist for crafting an irresistible BFCM offer for each type of store.

Reward Loyal Customers

Loyalty programs incentivize customers to return and make additional purchases. Special BFCM rewards not only encourage repeat visits during the holiday season but also keep coming back even after BFCM.

Update Your Homepage with Seasonal Creative

Updating your homepage with seasonal creative is one of the best BFCM trends to follow which boosts customer engagement during the festive season. After all, seasonal visuals and promotions create a sense of urgency and excitement, encouraging visitors to explore your black friday app deals. This not only increases the time they spend on your site but also enhances the likelihood of conversions.

Essential MageNative Features To Maximize Your BFCM Performance

MageNative’s must have mobile app features and targeted marketing strategies proved instrumental in driving significant sales and engagement for merchants during BFCM 2024. By leveraging our best mobile app features, merchants not only saw increased sales and engagement during BFCM 2024 but also benefited from sustained user retention and satisfaction.

Custom Pages

Example Use Case: During the festive season, merchants created custom landing pages for their BFCM deals, showcasing themed promotions and exclusive offers. This helped in creating a unique shopping experience, attracting more visitors and boosting sales.

One-Page Checkout

Example Use Case: To handle the peak traffic during BFCM, merchants used MageNative’s one-page checkout feature. This streamlined the checkout process, significantly reducing cart abandonment rates and ensuring that more users completed their purchases quickly and efficiently.

Personalized Recommendations

Example Use Case: Utilizing MageNative’s AI-driven personalized recommendation engine, merchants displayed relevant products based on user behavior and preferences. This feature helped in increasing average order value and encouraging users to explore more products within the app.

Targeted Push Notifications

Example Use Case: During BFCM, merchants sent out timely and personalized push notifications about limited-time offers and flash sales. This resulted in high open and conversion rates, as customers were reminded of deals and prompted to make purchases.

App-Exclusive Deals

Example Use Case: To drive app engagement, merchants offered exclusive deals that were only accessible through the app. This strategy incentivized users to download the app and shop more, leading to a significant portion of sales coming from these exclusive offers.

Also read:

• 7 Conversion Boosting Features for BFCM Ready Mobile App
• How to Create a BFCM Ready Theme Using MageNative Mobile App Builder Features
• Top 10 BFCM Marketing Strategies for Your Shopify Store

Summing It Up – MageNative Emerged As Go-To Mobile App Builder for Shopify Merchants During BFCM 2024

MageNative’s exceptional performance during BFCM 2024 underscores the importance of mobile apps in today’s digital shopping landscape. With record downloads, higher order values, and exceptional user engagement, MageNative has established itself as a vital tool for every Shopify merchant looking to capitalize on the busiest shopping days of the year. Stay ahead of the competition and enhance your mobile shopping experience with MageNative.

Still Don’t Have a Mobile App for Your Shopify Store?