The countdown to bfcm is on and every click matters.
Last year, more than 54.5% of all online purchases in the U.S. were made via smartphones during the holiday season. Mobile shopping is no longer a trend, it’s the norm. And with over half of Cyber Week sales now coming from mobile devices , this year’s bfcm winners will be the brands that deliver speed and convenience above all. For Shopify merchants, having a solid Shopify black friday strategy is key to capturing this mobile first audience.
For instance a shopper spots your ad on Instagram then clicks through to your app and completes the purchase before your competitor’s site even loads. BFCM shopping behaviour has evolved to be fast.
To stand out, your store needs more than discounts. It needs the right mobile app features to make shopping effortless and rewarding.
BFCM brings huge opportunities along with intense competition, high traffic, and impatient shoppers. Hence, its high time to go beyond basics and focus on the tools that enhance speed, personalization, and conversion. A strong Shopify black friday strategy ensures that every feature of your app is optimized for maximum conversions
Let’s take a deep dive into the must have bfcm app features to equip your app to turn high traffic into complete purchase and not abandoned carts.
BFCM ready themes sets the tone for your biggest sales event of the year. More than 60% of shoppers making holiday purchases on mobile. Therefore, your app design needs to do more than look festive, it needs to encourage shoppers to buy products.
These are mobile app designs made especially for Black Friday and Cyber Monday. They use festive colors, banners, countdowns, and offer highlights to grab attention fast and make it easy for shoppers to find and buy deals.
MageNative offers customizable themes to help you put discounts in spotlight, feature trending products, and esnure fast shopping experience despite high traffic.
The Pro Tip: Your app’s look and feel directly impacts sales performance. A study on smartphone app aesthetics found that users on visually appealing apps not only enjoyed the experience more but also completed tasks faster and more accurately.
Shoppers are moving faster than ever. Adding a timer to your flash deals or limited-time offers taps into that urgency. A ticking clock nudges shoppers to act before time runs out. MageNative’s timer component integrates seamlessly into banners or product pages to build excitement that converts browsers into buyers.
Static banners are no longer enough. Shoppers engage 3× longer with videos than with images, especially when they highlight real benefits or unboxings. MageNative’s video component allows you to feature short product demos, influencer reels, and quick deal announcements right inside your app. It’s a powerful way to build trust and emotional connection during the busiest sales season.
During festive season customers expect updates in real time. MageNative’s announcement bar lets you broadcast key messages like flash-sale alerts, restocks, and early access codes without disrupting the shopping flow. Keep your customers informed and engaged while preventing them from missing out on bfcm offers.
Your top offers deserve visibility. The standalone banner ensures that high value deals, trending products, or app-exclusive discounts get the attention they deserve. Designed for conversion, these banners can be placed strategically throughout your app to guide shoppers toward instant purchases.
It means selling your products through a live video where you or an influencer showcase items, answer questions, and offer special deals in real time. It’s like hosting a virtual shopping event that helps you engage customers instantly and drive quick purchases.
Live commerce isn’t just a buzzword anymore. It’s a proven sales booster. Brands using live shopping events are seeing conversion rates as high as 9% to 30% compared to the usual 2% to 3% from regular online stores. In simple terms, opting for live selling helps you turn far more viewers into actual paying customer.
Hosting a live selling session will increase your customer engagement in following ways.
A one-page checkout brings shipping details, payment options, and order summary into a single scrollable page. Hence, making the buying process quick and effortless. Hence, it is the difference between some stores see a spike in completed orders while others struggle with abandoned carts.
During BFCM, shoppers move fast and attention spans are short. A multi-page checkout gives them too many chances to drop off. A single-page flow keeps them focused and makes completing a purchase feel instant.
In 2025, speed is everything. Studies show that even a one-second delay in checkout load time can reduce conversions by up to 7%. With so many customers buying from mobile, a simplified checkout ensures you don’t lose sales to friction or frustration.
Higher Conversions: Fewer steps mean fewer drop-offs. Shoppers complete their orders faster.
Better Mobile Experience: A single, responsive page ensures smooth checkouts on every device.
Lower Cart Abandonment: By reducing the number of clicks, you keep impulse buyers engaged until payment.
Happier Shoppers: A simple checkout builds confidence and improves repeat purchase rates.
Don’t let slow multi step checkouts cost you sales during the busiest shopping weekend of the year.
Make every BFCM click count with a high speed one page checkout.
Connect with mCommerce Experts
A Notification Scheduler lets you plan and automate your bfcm push notifications and in-app messages in advance. From early bird offers to last hour deals. It will ensure your customers receive the message exactly when thay are most likely to shop.
Plan ahead: Schedule notifications to go out automatically, even during peak hours.
Reach at the right time: Send flash sale alerts when shoppers are online and ready to shop.
Create urgency: Deliver reminders just before deals expire to encourage customers to complete their purchase.
Recover lost sales: Re-engage shoppers who abandoned their carts with timely follow-ups.
A customer segment push notification helps you send targeted messages to specific groups of users based on their shopping behavior, purchase history, or preferences. Instead of sending one generic message to everyone you can reach each customer with offers that truly matter to them.
Imagine you run an online fashion retailer that’s gearing up for black friday cyber monday sales. You have a diverse customer base, including frequent shoppers, occasional buyers, and first-time visitors. To maximize engagement and sales, you use customer segment push notifications to tailor your BFCM marketing efforts.
Frequent Shoppers
Occasional Buyers
First-Time Visitors
The Alert Me feature keeps your customers in the loop during the busiest shopping season. With just one tap, shoppers can subscribe to receive instant notifications when an out of stock product is available again or when a special BFCM offer goes live. This ensures customers never miss out on the products or deals they’re most excited about.
A shopper sets an alert for a sold out winter jacket before BFCM. As soon as it’s restocked during the sale, they receive a real-time notification and quickly complete the purchase. Similarly, subscribers to exclusive BFCM deal alerts get notified the moment the promotion starts, motivating them to act fast before the offer ends.
A Custom Page is a dedicated space within your app or website designed to spotlight your black friday and cyber monday promotions. It allows you to feature exclusive deals, festive visuals, and personalized content that align perfectly with your brand’s holiday campaign.
To wrap it up, if you want to make the most of your mobile app, you need to have the right features in place. Without things like a smooth checkout process, timely notifications, and festive themes, you might miss out on big opportunities, especially during peak times like BFCM.
These features aren’t just nice to haves, they’re game-changers that can really boost your sales and customer satisfaction. So, don’t let your app fall short. Make sure you’re equipped to reach its full potential and take advantage of every chance to grow your business. Integrating them into your Shopify black friday strategy can give your store a competitive edge during the busiest shopping season of the year.
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