Advance App Analytics

Tracking your mobile app’s analytics should not be a troublesome job. MageNative’s app analytics feature provides easy performance tracking and gives valuable insights into how well your app is performing and what your users engage with the most! Our user-friendly analytics dashboard provides you with all key metrics so you can start making intelligent your app’s performance.

How to access MageNative’s Analytics dashboard?

• Log in to your MageNative admin panel using your credentials.
• Click on Analytics on the left sidebar menu. MageNative’s Analytics dashboard will open up.
• You’ll be redirected to MageNative’s Analytics Dashboard. It provides a comprehensive overview of the performance of your app and user engagement metrics.

What are the key metrics available in the analytics dashboard?

App Revenue

Mobile app revenue refers to the total income generated by your app over a specific time period. App revenue can help you understand how well your app is performing financially and adjust your sales strategies accordingly.

Active Users

The number of users who regularly engage with your app. It’s a key metric for assessing user engagement and app popularity. By understanding your active user base, you can tailor your app’s features and content to meet their needs and preferences.

Sessions

A session starts when a user opens your app and ends when he closes it. Monitoring sessions help you gauge user engagement and app usage. It provides insights into user behavior & preferences and helps you guide your marketing efforts.

Retention Rate

It gives the percentage of users who continue to use your app over a specified period of time. A high retention rate shows that users are happy with your app and find it useful.

Choose Range

The Choose Range option allows you to look at your app analytics for any specific time, such as for today, yesterday, last week, or last month etc. This enables you to have an overview of trends and performance over different time periods.

Mobile Application Revenue

Mobile App Revenue is one of the most important metrics that contains two main components – Sales & Orders. It provides total sales generated and total number of orders placed through your mobile app over a period of time. It helps to gauge your mobile app earnings and help make smart decisions.

Order Id

Each order is provided a unique identification number called Order Id. It helps you locate, organize and track orders in your system.

Avg. Order Value

This metric indicates the average amount spent on each order. IT is calculated by dividing the total sales by the number of orders. It helps you set up promotions or discounts and create product bundles based on customers’ purchasing behavior.

Total App Installs

This metric indicates how many times your mobile app has been installed. Tracking installation numbers over time allows merchants to assess the growth of the app’s user base, providing valuable feedback on the effectiveness of their marketing and promotional efforts.

App Activity

This key metric uses a heatmap to show total sessions by day and hour. This heatmap employs varying shades to convey information: darker colors indicate hours with a high number of sessions (high app activity), while lighter colors represent hours with fewer sessions (low app activity).

Page Analytics

This metric provides data on how users interact with various pages in the app, such as the home page, category pages, or the product pages. This will help you understand which parts of your app are popular and which needs improvement.

Push notifications

This metric tracks push notifications that are delivered to users. It includes how many push notifications have been sent, opened, and received. This data helps you in determining the effectiveness of your marketing strategy.

How can I use analytics data to plan effective marketing strategies?

Analytics data provides insights that can help you design better marketing strategies. By interpreting how users interact with your app, you can make more informed & data driven decisions. Here are some use cases how you can interpret the analytics data you get from MageNative’s Analytics Dashboard:

Scenario 1: If you see many active users, it indicates your app is resonating well with your audience. It means your marketing strategy in terms of engagement methods such as promotions or updated contents are going good. Therefore, you can keep continuing the strategies in future campaigns

Scenario 2: If certain user groups engage more with some features, it is a golden opportunity to tailor your marketing efforts. For example, if the younger user group comes to a specific feature, you can create targeted marketing campaigns centered around that feature. It can significantly increase engagements and conversion rates.

Scenario 3: Low retention rates indicate that users are not getting enough value from your app. This can be due to bad user experience or insufficient personalization. To tackle this, you can work on enhancing your app’s usability or introduce personalized features. It helps improve user satisfaction and urges them to keep coming back.

Scenario 4: If your push notifications have high open rates but low engagement. This can suggest that users receive your notifications but probably are not convinced by their content to take some further actions. You can improve this by analyzing messaging timing and frequency from your end. You can even experiment with fresh, new & creative content for push notifications.

Here are some more recommended blogs to understand App Analytics in a better way:

• Data-Driven Decision Making: The Power of Mobile App Analytics
• Unlocking Success: Leverage Data Driven Analytics In Mobile Apps For Informed Decision-Making

FAQ’s:

Why are analytics needed in a mobile app?

Analytics is required to track the performance of mobile app which includes user engagement, traffic, and retention. All these metrics help in finding out the areas for improvement and enhances the app’s effectiveness.

Why is it necessary to track the performance of the app?

Tracking performance of your mobile app is critical to a business’s growth. It lets the merchant know whether the app is actually attracting new users and driving conversions. This in turns helps merchants make the right call with data-driven decisions to optimize their business strategy.

What elements do MageNative’s app analytics have?

MageNative’s app analytics include elements like traffic, session, active users, installs, average order value, revenue, and much more to ensure seamless performance tracking.

Feel free to reach out to our support team if you have questions or need support. We are here to help and address any issues you may have!