Congratulations on launching a mobile app for your Shopify store! This is a huge milestone, but it’s just the beginning of your growth journey. Many merchants believe that the moment the app goes live, sales and downloads will happen on their own. Unfortunately, the reality is quite different – the first 60 days after your mobile app launch are crucial, and how you plan them will determine whether your app becomes a successful sales channel or just another unused download on your customers’ phones.
This is why a structured post-launch plan is essential. In this blog, we’ll walk you through a simple 60-day plan for Shopify merchants to follow after their mobile app launch. The plan is divided into four distinct 15-day phases. Each phase covering how to:
This guide will give you a clear, step-by-step plan to convert downloads into quantifiable revenue. Let’s start!
Goal: To encourage adoption among your existing store customers.
In the first two weeks after your mobile app launch, you should prioritize existing customers who are already familiar with and trust your brand. If you give them the right nudge, these are the customers who are most likely to download your app right away and make your app successful.
Make use of all of your existing channels, including social media, website banners, landing pages, SMS, and email. Make the message simple and to the point – “Download our app for quicker shopping and special rewards.”
Incentivizing your customers can go a long way for just a small investment — “10% off your first in-app order” and/or free shipping on the first order are usually good options.
Your app should be seen as a quicker, more intelligent way of shopping. Make your onboarding simpler. Promote those features that provide ease, such as saved carts, one-click checkout, and rewards points.
Give your target audience a reason to download your app immediately. Offer app-only bundles, early product drops, or limited-time deals.
Goal: Build retention and encourage repeat purchases.
The next 15 days following your mobile app launch should focus on creating repeat customers. Post-launch support is vital during this period since customers who make a second purchase during the first month are much more likely to engage long-term! Right mobile app launch strategies will help you create solid retention loops and keep your app running beyond the initial hype.
Retention relies on building habits. Send reminders not only for cart abandonment, but also for:
Many successful apps like Starbucks’ mobile app marketing strategy involve building loyalty by encouraging daily usage. You can only introduce a “daily check-in reward” or a rotating deal-of-the-day. Even if customers don’t buy every time, you are increasing “app opens,” which directly impacts retention rates.
This is the ideal time to test assumptions and fine-tune your mobile app launch plan. Experiment with push notification timing, free shipping vs. discounts, and different message styles. These light experiments will provide data-driven insights, helping you refine your mobile app launch marketing plan.
During this phase of your mobile app launch, the most effective way to establish trust & repeat engagement is to let your customers see each other.
Goal: Bring new installs from outside your existing base.
At this stage of your mobile app launch campaign, the first wave of customers has started to engage with the app, and you have begun to establish retention. The next step in your mobile app launch strategy is to attract new users beyond your existing customers. At this point, mobile app marketing transitions from internal promotion to external acquisition.
Your app store presence is most critical for app discovery. Pay attention to optimizing:
Also read: 10 Best Tips To Implement Successful App Store Optimization
At this stage of launching your app, Influencer Marketing is one of the most feasible options to expand your business’s reach among new audiences. Collaborate with micro-influencers in your business’s niche who can provide high engagement. Ask them to feature the true shopping experience within your app, not generic promotions. You can also build affiliate partnerships where they provide discounts or loyalty points for their referrals within the app.
Instead of sending all ad traffic to your website, shift some of your budget to app install campaigns. Meta and Google make it possible for you to directly promote your app post-launch. Retarget your current website visitors with CTA’s like “Shop faster in our app” or “Download for app-only deals.”
Your Shopify store is still your biggest acquisition channel. Include links to the app in order confirmation emails, emphasize app-only benefits on product pages, or “Download App” prompt at checkout. Adding this into your mobile app launch marketing strategy helps customers easily transition from web to app, where app retention is stronger.
Goal: Double down on proven strategies and prepare for long-term growth.
By this stage, your mobile app launch marketing plan has moved past testing. You already know which campaigns, channels, and messages get results. The next step is to iterate on and scale the things that are working for sustainable growth.
Post-launch data gives real insight into customer behavior. Analyze acquisition cohorts to see what brings repeat buyers with high retention rates. Remove those channels that do not show low or any conversion. This saves resources and you can use them to scale channels that give good performance.
Examine which push notifications were most effective in earlier phases of your mobile app launch. Convert those types of push notifications into automated processes. It ensures high engagement when your audience grows and even without requiring any human intervention.
At this stage of your mobile app launch plan, it’s time to secure repeat buyers. Create a two-tier loyalty program providing points for every order to members and privileges like free shipping, extra rewards, or early access for VIPs .
Use a Shopify loyalty app to set the basics: the number of points per order, the expiration date, and the minimum amount required to redeem.
For holidays, BFCM, or significant sales occasions, start organizing seasonal campaigns. Align your app promotions with your Shopify web store so there is a consistent brand experience across platforms. Planning in advance guarantees that your app will scale smoothly and be ready for traffic spikes during the holiday season.
Read More Festive Sales and Holiday Marketing Blogs – Here.
The first 60 days after your mobile app launch are your opportunity to establish a foundation for long-term success. What matters most is taking action at every stage of the journey. Every campaign, loyalty reward, and push notification you implement shapes consumer behavior and builds lasting habits.
If you are a Shopify merchant wondering how to launch your mobile app, try MageNative Mobile App Builder – a trusted solution built to help Shopify merchants go mobile without writing a single line of code.
If you haven’t read the previous blogs in this series yet, here’s your complete roadmap:
Ready to launch your Shopify mobile app? Get started with MageNative today.
Also read: How to Grow Sales After Mobile App Launch: Proven Strategies for Long-Term Success
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