Black Friday Cyber Monday (BFCM) is one of the largest revenue generating periods for Shopify merchants. BFCM success is often determined by how well a brand has prepared its BFCM sales strategy. Over the years, mobile apps powered by MageNative have continuously helped merchants strengthen their BFCM campaigns & improve conversions through a seamless shopping experience. Here’s a detailed look at how these apps made a significant impact.
Client success stories provide one of the most credible means to develop trust in any SaaS business and BuyFSA’s journey is a perfect example of how the right mobile app strategy can transform BFCM sales for Shopify merchants.
BuyFSA is a fast-growing health and wellness brand. They partnered with MageNative to build their Shopify Mobile App. Through this mobile first BFCM marketing strategy they enhanced their customer experience that dominated Black Friday Cyber Monday.
The brand generated a total of $75.59K in BFCM sales directly through their mobile app, proving the impact of mobile commerce during peak eCommerce events like black friday cyber monday.
By leveraging MageNative’s recommendation engine, BuyFSA was able to show products tailored to individual shopping habits, encouraging customers to explore more items and significantly increasing the average order value to $245.42, a 4.61% increase YoY.
App-exclusive deals played a vital role, driving 308 orders. They gave customers a strong reason to shop in the app rather than on the website.
The mobile app led to a 76.72% year-over-year growth in BFCM sales. This underlines the importance of shopping through the app during peak sales events.
Out of all product categories made in BuyFSA’s app, Goodies (more specifically – Mom’s Goodies) was the best performer.
App Traffic and conversions peaked during US shopping hours showcasing the main target base.
MageNative’s mobile app builder helped BuyFSA create a smooth customer experience during their busiest sales weekend. The main features that contributed to it were:
Want to join the bandwagon of successful merchants this BFCM?
Black Friday Cyber Monday (BFCM) is changing quickly, and in order to increase conversions, Shopify merchants need to keep up with new developments. The biggest Black Friday shopping trends this year have shown an evident shift toward a mobile-first experience, along with hyper-personalization and seamless checkout journeys.
Here are top trends you should adapt as well:
Leveraging data to identify top-performing products has emerged as a pivotal trend for BFCM 2024. By analyzing user behavior and sales data from your mobile app, you can discover items that are most likely to drive conversions.
As we approach BFCM 2024, competition is intensifying, your promotional strategy needs to be more than just enticing—it must captivate and convert.
Here’s your checklist for crafting an irresistible BFCM offer for each type of store.
Loyalty programs incentivize customers to return and make additional purchases. Special BFCM rewards not only encourage repeat visits during the holiday season but also keep coming back even after BFCM.
Updating your homepage with seasonal creative is one of the best BFCM trends to follow which boosts customer engagement during the festive season. After all, seasonal visuals and promotions create a sense of urgency and excitement, encouraging visitors to explore your black friday app deals. This not only increases the time they spend on your site but also enhances the likelihood of conversions.
Gear Up for a Stellar BFCM! MageNative is Here to Elevate Your Game.
MageNative’s must have mobile app features and targeted marketing strategies proved instrumental in driving significant sales and engagement for merchants during BFCM 2024. By leveraging our best mobile app features, merchants not only saw increased sales and engagement during BFCM 2024 but also benefited from sustained user retention and satisfaction.
Example Use Case: During the festive season, merchants created custom landing pages for their BFCM deals, showcasing themed promotions and exclusive offers. This helped in creating a unique shopping experience, attracting more visitors and boosting sales.
Example Use Case: To handle the peak traffic during BFCM, merchants used MageNative’s one-page checkout feature. This streamlined the checkout process, significantly reducing cart abandonment rates and ensuring that more users completed their purchases quickly and efficiently.
Example Use Case: Utilizing MageNative’s AI-driven personalized recommendation engine, merchants displayed relevant products based on user behavior and preferences. This feature helped in increasing average order value and encouraging users to explore more products within the app.
Example Use Case: During BFCM, merchants sent out timely and personalized push notifications about limited-time offers and flash sales. This resulted in high open and conversion rates, as customers were reminded of deals and prompted to make purchases.
Example Use Case: To drive app engagement, merchants offered exclusive deals that were only accessible through the app. This strategy incentivized users to download the app and shop more, leading to a significant portion of sales coming from these exclusive offers.
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MageNative’s exceptional performance during BFCM 2024 underscores the importance of mobile apps in today’s digital shopping landscape. With record downloads, higher order values, and exceptional user engagement, MageNative has established itself as a vital tool for every Shopify merchant looking to capitalize on the busiest shopping days of the year. Stay ahead of the competition and enhance your mobile shopping experience with MageNative.
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